Google Ads Management Services
Hands on care for your Google Ads account.
Google Ads management is the day to day work of building, running and improving the campaigns inside your Google Ads account. NetOfficials provides Google Ads management for B2B companies: account audits, campaign builds, ongoing optimisation and clear reporting, with you keeping ownership of the account.
- Building software since
- 2011
- Agreed before we start
- Written plan
- Signed before details
- Mutual NDA
- Confirmed in the contract
- Your IP
What Is Included in Our Google Ads Management
The account level work that keeps Google Ads campaigns tidy, measured and improving.
Account Audit
Review structure, settings, tracking and recent search terms to find what needs fixing first.
Campaign and Ad Group Build
Organise the account so each advert matches the search that triggers it.
Negative Keywords
Keep a living list of searches you do not want to pay for.
Bids and Budgets
Set and adjust bidding strategies and daily budgets as results come in.
Ad Testing
Try new headlines and descriptions, and keep what performs.
Reporting
Regular reports from the account, with notes on what changed and why.
Who Our Google Ads Management Suits
Accounts reach us in different states. We begin by looking at what is already there.
-
Companies new to Google Ads
Set up an account properly
Start with clean structure, tracking and settings instead of fixing them later.
- Account and tracking set up
- First campaigns built for review
- Clear budget controls
-
Teams with an unhealthy account
Audit and repair
Find wasted spend, broken tracking and settings that work against you.
- Written audit findings
- Prioritised list of fixes
- Changes made with your approval
-
Online stores
Manage shopping and search campaigns
Keep product feeds, campaigns and budgets organised as the catalogue changes.
- Feed and campaign review
- Search and shopping split
- Work alongside store SEO
Manage Google Ads In House or With a Specialist?
Both can work. The right choice depends on how much account time your team has and how complex the account is. We say honestly when in house is enough.
Specialist management is usually the better choice when
- Nobody on your team has time to check the account weekly
- The account has many campaigns, products or markets
- Spend is wasted and you do not know where
- Conversion tracking is unreliable
| Consideration | Specialist management | In house management |
|---|---|---|
| Time from your team | Little | Regular, ongoing |
| Depth of account knowledge | Broad experience across accounts | Deep knowledge of your own business |
| Speed of fixes | Dedicated attention | Competes with other tasks |
| Business context | Shared through briefings | Always close at hand |
| Cost structure | Management fee plus ad spend | Salary plus ad spend |
| Best for | Complex or neglected accounts | Small, simple accounts with a keen owner |
How We Deliver Your Google Ads
Every project moves from a written scope to agreed review points, so you always know what is happening and what comes next.
Access and Audit
You grant access to the account, and we review structure, settings, tracking and search terms.
Audit findingsPlan
Goals, budget limits and priorities for the account agreed in writing.
Approved planBuild and Fix
New campaigns built and existing ones corrected, with your approval before changes go live.
Cleaner accountOptimise
Search terms, bids, budgets and adverts reviewed on an agreed routine.
Regular changesReport
A plain report of what changed, what the account is producing and what we suggest next.
Review meeting
What Affects the Cost of Google Ads Management
We do not quote from a price list. Accounts differ a lot, and these are the factors that move management cost most. We confirm each in discovery.
Ad spend
The budget paid to Google is separate from management, and we agree limits with you.
Account size
The number of campaigns, ad groups and products decides how much there is to look after.
Campaign types
Search, shopping, display and video each need different skills and routines.
Condition of the account
A neglected account needs a repair phase before steady management.
Tracking set up
Missing or broken conversion tracking needs work before optimisation means anything.
Review routine
Daily checks and weekly calls take more effort than a monthly review.
Why Choose NetOfficials for Google Ads Management
The working terms below are part of every engagement, not extras.
One Cross-Functional Team
Design, development, testing and DevOps run through a single team, so decisions stay connected.
Senior From Day One
The senior engineer who scopes your work stays involved while it is delivered.
You Own Everything
IP assignment is confirmed in the contract, and you receive the full source code and documentation at handover.
Mutual NDA
We sign a mutual NDA before you share the details of your project.
Your Working Hours
We agree a communication window that suits your time zone at the start.
Visible Progress
Work is tracked in Jira, with a demo and your feedback at the end of every sprint.
Flexible Ways to Work With Us
Pick the model that fits where your project is today. You can move between them as it grows.
Project Delivery
We deliver an agreed scope, timeline and price.
- Written discovery scope
- Milestone reviews
- Best for a clear first release
- For ongoing work
Dedicated Team
A team that works only on your project, led by a named delivery lead.
- Cross-functional team
- Sprint demos and planning in Jira
- Scale the team up or down
Team Extension
Specialists who join your existing team, tools and processes.
- Works in your process and tools
- Agreed overlap hours
- Best for adding a missing skill
More From Our Digital Marketing Practice
This service is part of our digital marketing practice. These pages cover the services most often needed alongside it.
Google Ads Management FAQs
What does a Google Ads manager actually do?
They build campaigns, watch search terms, adjust bids and budgets, test adverts and report on results. The aim is to keep the account focused on what you want.
Who owns the Google Ads account?
You do. We work inside your account with the access you give, and you can remove that access at any time.
Do I pay Google or you for the ads?
You pay Google directly for clicks. Management is a separate arrangement we agree with you.
Can you take over an account someone else built?
Yes. We audit it first and agree the changes in writing before anything is altered.
What are negative keywords?
They are search terms you tell Google not to show your adverts for. They stop budget going on searches that will never become customers.
How often will I hear from you?
We agree the routine in discovery, for example a regular report and a review call, so you know when to expect updates.
Ready to Get More From Google Ads?
Share a few details. A senior engineer reads every brief and replies with questions and a suggested next step.
- We review your briefAnd reply with questions
- We sign a mutual NDABefore you share the details
- You get a written scopeTeam, timeline and model, before any commitment