Google Ads management

Google Ads Management Services Scoped in Writing

Our Google Ads management services put your budget behind qualified enquiries or sales, with goals agreed in a written discovery scope. A named delivery lead runs the work day to day, and a client-facing review closes every sprint. Built for marketing leads and owners; send a short brief to start.

Illustration of a connected paid search team
Delivery
One cross-functional team covers the strategy, tracking and landing page work your Google Ads campaigns depend on.
Contact
A named delivery lead owns day-to-day progress and keeps your communication window and update cadence agreed before work starts.
Ownership
IP assignment is written into the contract before the work begins, so the assets built for your account are yours.
Reviews
Each sprint closes with a client-facing review, so you see what changed in your campaigns before the next one starts.
What you get

Google Ads management, from first audit to monthly reporting

Account strategy and structure

We start from a written discovery scope that sets your goals, markets and budget limits. From that we plan how Search, Shopping and Display campaigns are structured, which keywords and audiences each one targets, and how spend is split. You see the plan before any money moves, so budget goes to enquiries or sales rather than broad traffic.

Conversion tracking and landing pages

Paid search only improves when you can see which clicks lead to a lead or a sale. Our single cross-functional team sets up conversion tracking and checks it against your real enquiries or orders. Where a landing page is holding results back, the same team can fix it, so you are not coordinating an agency and a separate developer.

Optimisation, reviews and reporting

Your named delivery lead owns day-to-day progress and keeps you updated on the cadence we agree before work begins. Each sprint ends with a client-facing review of what changed, what the data shows and what we plan next. At release you receive documentation and access to your accounts, so nothing is locked inside our tools.

Who it suits

Google Ads management for buyers who need accountable spend

  • Teams launching Google Ads who want goals and scope agreed in writing first
  • Ecommerce and B2B owners whose current campaigns are not paying back
  • Marketing leads who want fixed-rhythm reviews and full account handover
Illustration of a connected paid search team
How the work flows

How your Google Ads engagement runs

  1. Discover

    We review your offer, goals, current account (if you have one) and tracking, then set out in writing which campaigns, conversions and budget limits the work will cover. You check that the goals and boundaries match your business.

    You receive
    • Written discovery scope
    • Goals and conversion list
    • Initial estimate

    You agree the written discovery scope

  2. Plan

    We propose the campaign types (search, shopping or display), account structure, keyword themes, ad messaging and conversion tracking set-up. You review the plan and the landing pages that will receive the traffic.

    You receive
    • Campaign structure plan
    • Conversion tracking plan
    • Ad and landing page outline

    You approve the campaign plan before anything goes live

  3. Build

    The team builds the campaigns, ads and conversion tracking in sprints, with landing page changes made where the plan calls for them. Your named delivery lead shares progress on the update cadence agreed before work begins.

    You receive
    • Campaign drafts for review
    • Sprint review summaries
    • Tracking test results

    You review the work at the end of each sprint

  4. Validate

    We check tracking, ad and landing page details, and budget settings against the agreed criteria before spend ramps up. You see what has been tested and what remains open.

    You receive
    • Launch readiness checklist
    • Conversion tracking audit
    • Open issues log

    You accept tracking and campaigns against the agreed criteria

  5. Launch

    Campaigns go live and we confirm the reporting rhythm agreed at the start. You receive documentation and access to your Google Ads account so you can see exactly how it is set up.

    You receive
    • Live campaign launch
    • Account documentation
    • Ad account access handover

    You confirm the handover before ongoing optimisation

Ready to scope your Google Ads management?

Send a short brief on your goals, current campaigns and budget range, and we reply with questions and a written discovery scope that sets out the work, the review rhythm and the delivery lead who will run it.

Start my brief
Decisions before estimates

What shapes your Google Ads scope and cost

Campaigns, goals and account structure

Search, Shopping and Display each need different structures, budgets and reporting. We settle which campaign types fit your offer, the conversions that count as a qualified enquiry or sale, and the markets you target. Those decisions go into the written discovery scope, so the work starts from agreed goals rather than guesswork.

Tracking, landing pages and reporting

Paid search results depend on measurement and on where clicks land. We check how conversions are tracked, what the landing pages need, and which reports you want to see. Our cross-functional team covers the tracking and page changes, so the work isn't left waiting on other suppliers.

Reviews, handover and account ownership

Cost and timing also depend on how you want to work with us. A named delivery lead runs day-to-day progress, each sprint closes with a review, and we agree the communication window and update cadence before work starts. Documentation and access are handed over at release, with IP assignment confirmed in the contract. If another approach would serve you better, we will say so after scoping.

Engagement options

Choose how we run your Google Ads work

Project delivery

Project delivery suits you if you want search, shopping or display campaigns built or rebuilt, with conversion tracking, against a written scope and a clear end point.

  • A written discovery scope covering campaign types, conversion goals and reporting, approved before any ad spend is managed
  • A client-facing review at each sprint's end, covering campaign changes, search term findings and results against your goals
  • Documentation and account access handed over at release, so you can see how the campaigns are set up

Dedicated team

A dedicated India-based team suits you if paid search is a continuing channel and you want one group managing campaigns, tracking and landing page improvements over time.

  • One cross-functional team for campaigns, conversion tracking and landing pages, led by a named delivery lead
  • Campaign work planned in agile sprints, with your product owner setting priorities for search, shopping and display
  • Source code and IP assigned to you in the contract, covering tracking and landing page work built for your campaigns

Staff augmentation

Staff augmentation suits you if you already have a marketing lead and need specialist hands inside your team; if another model fits better, we will say so after scoping.

  • Specialists in paid search, tracking or landing pages added to your marketing team for a defined piece of work
  • Your own ad accounts, analytics and reporting tools stay the working environment, with no separate system to learn
  • Meeting schedule and update cadence set with you before the first campaign change is made
Technology around the campaigns

Landing pages and tracking built on your stack

Netofficials builds your landing pages and conversion tracking on the stack you already run, so your Google Ads data lands where your team can use it. We confirm the stack in the written discovery scope, based on your existing systems, your tracking requirements and who will maintain the pages after handover. That removes rework, avoids a parallel setup nobody owns and keeps every conversion your campaigns report traceable to a page, a form or an event we have documented for you.

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Before you enquire

Google Ads management: your questions answered

How do we start, and what do we need from you?

You start by sending a short brief covering your offer, target customers, current Google Ads setup (if any) and the result you want, such as qualified enquiries or online sales. Netofficials reviews it, asks follow-up questions and turns the answers into a written discovery scope that sets goals, account structure, conversion tracking and reporting before any budget is managed. Send your brief through the contact form and we will take it from there.

What drives the cost of Google Ads management, and how is it agreed?

Cost is driven by how much work the account needs, not by a flat formula. The main factors are the campaign types in scope (search, shopping, display), the number of products, services or markets, the state of your conversion tracking, and whether landing pages need changes. Your ad spend is paid to Google separately from our management work. We agree scope, assumptions, review milestones and commercial terms in writing before delivery begins, under project delivery, a dedicated team or staff augmentation, whichever fits best.

Who owns the accounts, assets and work you pay for?

You do. IP assignment is confirmed in the contract before work begins, and documentation and access are handed over at release, so campaign structure, tracking setup and creative assets stay with your business if the engagement ends. A named delivery lead keeps you updated on progress, and every sprint closes with a client-facing review. We agree the communication window, meeting schedule and update cadence with you before work starts.

Brief us on your Google Ads goals

Send a short brief on your campaigns, goals and budget range. We review it, ask what we need to know and propose a written discovery scope for your Google Ads management. A named delivery lead then owns day-to-day progress and communication. If another approach would serve you better than managed paid search, we will say so after scoping.

Talk about your project