PPC and Search Engine Marketing Services
Paid search planned across the whole channel.
PPC means you pay each time someone clicks your advert. Search engine marketing covers the paid search channel as a whole: which engines, which audiences, which budget split and how clicks are measured. NetOfficials plans and runs search engine marketing for B2B companies, with the plan agreed in writing first. The day-to-day account work is covered by our Google Ads management services.
- Building software since
- 2011
- Agreed before we start
- Written plan
- Signed before details
- Mutual NDA
- Confirmed in the contract
- Your IP
What Is Included in Our PPC Services
The parts of a paid search channel that decide whether spend is useful, planned together.
Channel Strategy
Which search engines, campaign types and audiences deserve budget, and which do not.
Keyword and Intent Research
Group search terms by what the searcher wants, and mark the ones to block.
Ad Copy and Extensions
Clear adverts that match the search and set honest expectations.
Landing Page Review
Check that the page a click lands on answers the search and has one clear next step.
Conversion Tracking
Define what counts as a result and measure it the same way across every campaign.
Reporting and Budget Split
Plain reports on spend and results, and a view on where budget should move.
Who Our PPC Services Suit
Paid search is used for different jobs. We start from the job you need it to do.
-
B2B companies
Start paid search for the first time
Test demand for your services without waiting for organic rankings to build.
- Channel plan and test budget
- Intent based keyword groups
- Tracking set up before launch
-
Marketing teams
Review spend that is not paying off
Find where an existing channel wastes budget, and what to change first.
- Search term and audience review
- Landing page findings
- A written list of changes
-
Businesses with an in house team
Add specialist support
Work alongside your own people on planning, build or reporting.
- Agreed split of responsibilities
- Shared reporting
- Clear handover of account access
Paid Search or Organic Search First?
Both bring people from search engines, but they work on different terms. We help you decide the balance in discovery, based on your market and goals.
Paid search is usually the better start when
- You need to test demand for an offer quickly
- Your site is new and has little organic visibility
- You run a time limited campaign or event
- Each customer is valuable enough to justify paying per click
| Consideration | Paid search | Organic search |
|---|---|---|
| Start of visibility | Starts once campaigns are live | Builds gradually |
| Cost of each visit | Paid for every click | No charge per click |
| Control of message | Exact advert text and page | Search engine chooses what to show |
| When you stop | Visibility stops with the budget | Content keeps earning visits |
| Learning about demand | Direct data on search terms and offers | Slower to read |
| Best for | Testing, launches and urgent goals | Long term, steady visibility |
How We Deliver Your Paid Search
Every project moves from a written scope to agreed review points, so you always know what is happening and what comes next.
Discovery
Goals, offers, audience, markets and current accounts reviewed and written into a scope you approve.
Signed scopeChannel Plan
Engines, campaign types, budget split and tracking plan agreed with you.
Approved planBuild
Campaigns, keyword groups, adverts and landing page changes prepared for your review.
Ready to launchLaunch and Measure
Campaigns go live with tracking checked, then results are read against your goals.
First reportRefine
Terms, adverts, pages and budget adjusted from what the data shows.
Ongoing changes
What Affects the Cost of PPC Services
We do not quote from a price list. Two paid search channels rarely look alike, and these are the factors that move cost most. We confirm each in discovery.
Media budget
What you pay search engines for clicks is separate from management work, and you set it.
Number of markets and languages
More countries or languages mean more campaigns, adverts and reporting.
Campaign structure
A few focused campaigns need less work than a large catalogue of products or services.
Tracking complexity
Phone calls, forms and offline sales are harder to measure than a single sign up.
Landing page work
New or changed pages add design and build effort to the plan.
Reporting needs
Weekly dashboards and custom reports take more effort than a monthly summary.
Why Choose NetOfficials for PPC Services
The working terms below are part of every engagement, not extras.
One Cross-Functional Team
Design, development, testing and DevOps run through a single team, so decisions stay connected.
Senior From Day One
The senior engineer who scopes your work stays involved while it is delivered.
You Own Everything
IP assignment is confirmed in the contract, and you receive the full source code and documentation at handover.
Mutual NDA
We sign a mutual NDA before you share the details of your project.
Your Working Hours
We agree a communication window that suits your time zone at the start.
Visible Progress
Work is tracked in Jira, with a demo and your feedback at the end of every sprint.
Flexible Ways to Work With Us
Pick the model that fits where your project is today. You can move between them as it grows.
Project Delivery
We deliver an agreed scope, timeline and price.
- Written discovery scope
- Milestone reviews
- Best for a clear first release
- For ongoing work
Dedicated Team
A team that works only on your project, led by a named delivery lead.
- Cross-functional team
- Sprint demos and planning in Jira
- Scale the team up or down
Team Extension
Specialists who join your existing team, tools and processes.
- Works in your process and tools
- Agreed overlap hours
- Best for adding a missing skill
More From Our Digital Marketing Practice
This service is part of our digital marketing practice. These pages cover the services most often needed alongside it.
PPC and Search Marketing FAQs
What is PPC?
PPC stands for pay per click. You bid to show an advert, and you pay when someone clicks it rather than when it is shown.
What is the difference between PPC and search engine marketing?
PPC is the payment model. Search engine marketing is the wider channel: engines, audiences, budget, tracking and reporting around those paid clicks.
Do I need a landing page for PPC?
Usually yes. A page built for the search converts better than a general home page, and we review this with you before launch.
How much should I spend on ads?
That is your decision, and it depends on your goals and what a customer is worth. We help you set a test budget and review it as results come in.
Can you work with my existing ad accounts?
Yes. We review the current setup first, then agree changes in writing. The accounts stay in your name.
How do you report on results?
We agree what counts as a result in discovery, then report spend and outcomes against it in plain language.
Ready to Plan Your Paid Search?
Share a few details. A senior engineer reads every brief and replies with questions and a suggested next step.
- We review your briefAnd reply with questions
- We sign a mutual NDABefore you share the details
- You get a written scopeTeam, timeline and model, before any commitment