PPC & search engine marketing

Search engine marketing services in India built around your enquiries

Netofficials provides search engine marketing services in India for businesses that want paid search campaigns planned around enquiries and sales, with tracking set up so you can judge results. A named delivery lead owns progress and communication, and every sprint ends with a review. Send a short brief to scope your campaigns.

Illustration of a connected team planning paid search campaigns
Delivery
One cross-functional team covers your campaigns, landing page front-end, QA and tracking, delivered from India in structured Agile sprints.
Contact
A named delivery lead owns day-to-day progress and keeps you updated within a communication window we agree before work starts.
Ownership
IP assignment is written into the contract before the build begins, so the assets we create for your campaigns are yours.
Reviews
Every sprint closes with a client-facing review, so you see the campaign work and decide the next priorities with us.
What you get

Paid search you can plan, review and judge

Campaign structure and keyword plan

We start from the enquiries or sales you want, then structure Google Ads search campaigns around them: account layout, keyword groups, negative keywords, ad copy and budget split. You see the plan before spend begins, so keyword choices and priorities are agreed with you rather than discovered in the invoice.

Landing pages and conversion tracking

Clicks only help if the page and measurement are right. Our cross-functional team, including front-end and QA, builds or adjusts landing pages and sets up conversion tracking. We test that forms, calls and purchases are recorded correctly before launch, so you can tell which campaigns produce enquiries.

Reviewed optimisation, not set-and-forget

A named delivery lead owns progress and communication on your account. Search terms, bids, ads and budgets are reviewed in sprints, with a client-facing review at the end of each one. You see what changed, why it changed and what we propose next, on an update cadence agreed before work begins.

Who it suits

Paid search for businesses ready to act on enquiries

  • Businesses launching Google Ads search campaigns to win their first qualified enquiries or online sales
  • Teams whose existing PPC spend needs restructuring, clearer conversion tracking and regular review
  • Growth and e-commerce managers in India, the US, UK or Australia who want one named team running search engine marketing
Illustration of a connected team planning and reviewing paid search campaigns
How an engagement runs

How a paid search engagement runs

  1. Discover

    We review your offer, target customers, markets and existing ad accounts, then write down the campaign goals, conversion actions and budget boundaries in a discovery scope.

    You receive
    • Written discovery scope
    • Goals and audience notes
    • Initial effort estimate

    You agree the written campaign scope

  2. Plan

    We map keyword themes, campaign structure, ad copy direction and the landing pages and tracking the campaigns depend on. You review the plan with your named delivery lead.

    You receive
    • Campaign structure plan
    • Ad copy drafts
    • Tracking measurement plan

    You approve the plan before anything goes live

  3. Launch

    Our cross-functional team builds the campaigns, ad assets, landing page changes and conversion tracking, and checks them in QA before spend begins. You see progress at the end of each sprint.

    You receive
    • Campaign drafts for review
    • Sprint review notes
    • Conversion tracking tests

    You review the build at every sprint review

  4. Optimise

    We review search terms, ad performance and conversion data against the goals in your scope, then propose changes to bids, keywords, copy and landing pages. You decide which changes go ahead.

    You receive
    • Launch acceptance checklist
    • Landing page QA report
    • Issue and fix log

    You approve the tracking and campaigns before launch

  5. Launch

    Campaigns go live with the tracking you approved. Netofficials hands over documentation and account access, and you review early results with your delivery lead to agree what to adjust next.

    You receive
    • Live campaigns
    • Campaign documentation
    • Account access handover

    You confirm launch and receive full handover

Ready to scope your paid search campaigns?

Send a short brief covering your goals, current ad accounts and markets, and we reply with questions, a written discovery scope and the named delivery lead who would run your PPC work.

Start my brief
Decisions before estimates

What drives the scope of your paid search programme?

Accounts, goals and conversion tracking

Your scope starts with which enquiries or sales count as a win, which platforms you want to run, and which markets you sell into. We also check how conversions are currently tracked, because campaign reviews are only reliable when the tracking is. Gaps are written into the discovery scope before any budget is committed.

Landing pages, site and CRM links

Paid search results depend on where the click lands and where the lead goes next. We look at your landing pages, forms, analytics and CRM or order systems. Because front-end, back-end and QA sit in one cross-functional team, page changes and tracking fixes are scoped and tested together instead of passed between vendors.

Reporting, reviews and ownership

You decide how often you want to see results, who reviews them and who holds the ad accounts and assets. We agree the communication window, meeting schedule and update cadence before work begins. Your named delivery lead owns progress, and the contract confirms IP assignment before the build starts, so ownership questions are settled early.

Three ways to engage

Pick the PPC engagement that fits your team

Project delivery

Fixed-price project delivery suits you if you want a defined paid search setup, such as a first Google Ads account with tracking and landing pages, agreed and delivered in stages.

  • Campaign scope, tracking requirements and review milestones written down before work starts
  • A sprint review where you see campaign structure, ad copy and landing page progress
  • Work beyond the agreed scope, such as a new channel or market, quoted as a change request

Dedicated team

A dedicated India-based team suits you if paid search is an ongoing channel and you want the same people planning, building and refining campaigns alongside your marketing lead.

  • A named delivery lead who owns progress and keeps you updated on the cadence you set
  • A named delivery lead who runs your sprints, owns day-to-day progress and keeps you updated on campaign work
  • IP assignment confirmed in the contract before work begins, so landing page code and tracking setup are yours

Staff augmentation

Staff augmentation suits you if your in-house marketing team already runs search campaigns and needs added specialist or front-end capacity inside its own tools and reporting.

  • A paid search specialist, landing page developer or QA engineer added to cover one specific gap
  • Work in your ad accounts, analytics and project tools, following your reporting routines
  • Communication window, meeting schedule and update cadence agreed with you before the first day
Technology behind the campaigns

Landing page and tracking tech that fits your stack

Your landing pages and conversion tracking are built to fit the website, CMS and CRM you already run, so campaigns do not wait on a rebuild. We confirm the stack in the written discovery scope, including how enquiries reach your CRM, and the technical architect is accountable for those choices. Because one cross-functional team handles both the campaigns and the engineering, tracking and page changes do not pass between separate vendors.

ReactNode.jsPythonPostgreSQL
Cost, reporting and ownership

Questions to settle before you brief us

What drives the cost of PPC and search engine marketing?

Cost depends on the scope of the work, not on a flat rate we can quote in advance. The main drivers are how many platforms and campaigns are in play, how much landing page and conversion tracking work your site needs, how often you want reviews, and which engagement model suits you: fixed-price project delivery, a dedicated India-based team or staff augmentation. We set out the scope, assumptions and commercial terms in writing before work begins. Send a short brief and we will tell you which model fits.

How do you keep me informed, and who runs the account?

A named delivery lead owns day-to-day progress and your communication, so you always know who to ask. Before work starts we agree the communication window, meeting schedule and update cadence with you. Each sprint ends with a client-facing review, so you see what has been done and decide what comes next. At release we hand over documentation and deployment access.

Who owns the campaign assets and IP, and can you work with our team?

You own what we build for you: IP assignment is confirmed in the contract before work begins. Landing pages, tracking code and other deliverables are covered by that assignment, and we hand over documentation and access at release. We can also work alongside your marketing or engineering team, using your tools and agreeing responsibilities and review points up front. If another approach would serve you better, we will say so after scoping.

Start your paid search project with a written scope

Send us your goals, your current ad accounts and the markets you want to reach. We turn them into a written discovery scope for your search engine marketing, with a named delivery lead who owns progress and keeps you informed. Your communication window and update cadence are agreed before work begins, so you know who to ask and when you will hear from us. If another approach would suit you better, we will say so after scoping.

Talk about your project